Project Context Aarambh is a women’s fitness and wellness app by Reign Active Fitness Solutions LLP, currently in beta. We need a clean, minimal product website to build credibility, explain the product, and drive user acquisition.
Target audience: Indian women aged 18–35 (Gen Z & Millennials)
Tagline: “Aarambh: Where Strength Begins.”
Contact: reignactive.info@gmail.com
Address: 1-4-880/1/4, SBH Colony, New Bakaram, Gandhinagar, Hyderabad – 500080
https://www.evolveyou.app/ 2.3 Color Palette (Must Match App) Color Hex Usage Deep Indigo #370A89 Primary — headers, nav, footer, section backgrounds Fiery Coral #FD453B All CTAs, buttons, highlights, action elements Pastel Lavender #DDB9E5 Soft backgrounds, accents, card borders, dividers Soft Purple #9B83BF Secondary text, icons, supporting elements 2.4 Typography
Clean sans-serif: Inter, DM Sans, or Poppins
Body text should be comfortably readable on all devices
Strong visual hierarchy across headings, body, and captions
Page-by-Page Specifications 3.1 Home Page Primary landing page. Must clearly communicate what Aarambh is and drive user action. Sections (top to bottom):
Product Overview: Brief value proposition — what the app does, who it’s for, key differentiators (structured strength programs, progress tracking, cycle-tracking, Indian nutrition, community). We will provide a product overview document with USPs.
Coming Soon Teaser: Preview of upcoming features (Live webinars, offline meetups, group challenges)
Newsletter Signup: Simple form at the bottom (details below) CTA Logic
Until end of March 2026: CTA = “Join the Waitlist” button
Waitlist form fields: Name (required), Email (required), Company/Org (optional), Primary Interest (optional dropdown)
Dropdown options: Strength Training, Cycle-Synced Workouts, PCOS-Friendly Fitness, Nutrition & Meal Plans, Women’s Community, General Wellness, Just Curious!
From April 2026 onwards: CTA switches to Google Play Store + Apple App Store download buttons/badges Build this as a simple config swap — not a page redesign. Waitlist Form States
Default → Loading → Success: Success: “You’re on the list! We’ll notify you when the beta launches.” + optional social share buttons
Errors: Inline validation below each field. Empty required field: “Please enter your [field].” Invalid email: “Please enter a valid email.” Duplicate: “This email is already on our waitlist!” Newsletter Signup (Bottom of Page)
Fields: Name + Email
Privacy text: “No spam. Unsubscribe anytime.”
Success: “You’re in! We’ll keep you posted.” 3.2 Blog — “Latest Fitness Insights & Tips” Establish credibility, drive organic search traffic, and provide value before signup. Blog Listing Page
Featured article hero card at top
Grid of article cards: featured image, category tag, title, excerpt, read time, date
Pagination or “Load More” button Blog Article Template
Clean, distraction-free reading layout
Header: category tag, title, author, date, read time, featured image
Body: clean typography, subheadings, images
Footer: author bio card, “Related Articles” section, CTA to join waitlist/download app
Social sharing buttons Blog must be CMS-driven so the content team can publish independently without developer help. 3.3 FAQs Page
Accordion-style expandable Q&A layout
Clean, scannable — questions visible, answers expand on click
FAQ content will be provided separately 3.4 Privacy Policy & Terms and Conditions
Two separate pages, same consistent layout
“Last Updated” date at the top
Table of contents with anchor links to each section
Clean, readable legal formatting with proper heading hierarchy Content for both pages will be provided as separate Word documents. 3.5 Footer (Present on All Pages) The footer is a key navigation and trust element. It must include:
Terms & Conditions — link to /terms page
Privacy Policy — link to /privacy page Help Center
Clicking “Help Center” in the footer opens a dialogue box / modal overlay
Form fields: Name, Email, Query (textarea)
On submission, display: “Thank you for your query. Our team will respond within 2 business days.”
Form submissions must be delivered to the support email Social Media Links
